02333nam a2200265Ia 4500001000700000003000500007005001700012008004100029010002000070020002200090082001900112100002500131245009600156250001200252260004600264300002500310490005100335504006400386505134700450650005601797650006901853650006401922650004901986700003202035247133BIBL20200708062627.0900529s1990    cau      b    001 0 eng    a 90040146 //r92  a1555422926c38.9500a371.2/19732201 aHossler, Don.2Local14aThe strategic management of college enrollmentscDon Hossler, John P. Bean, and associates.  a1st ed.  aSan Francisco, Calif.bJossey-Bassc1990.  axxii, 330 p.c24 cm. 4aThe Jossey-Bass higher education series2Local  aIncludes bibliographical references (p. 303-318) and index.0 aEnrollment management in academic settings. Principles and objectives / Don Hossler, John P. Bean -- Strategic planning and enrollment management / John P. Bean -- Organizational approaches / Don Hossler -- The marketing dimension of enrollment management. How students choose colleges / John M. Braxton -- Marketing in nonprofit organizations / Catherine R. Clark, Don Hossler -- Doing effective market research / John M. Braxton -- Applying marketing strategies in student recruitment / Thomas D. Abrahamson, Don Hossler -- Case studies of successful marketing in two institutions / Trudy H. Bers, Ernest W. Beals, Don Hossler -- Student retention in enrollment management. Why students leave : insights from research ; Using retention research in enrollment / John P. Bean -- Programs and activities for improved retention / Robert O. Thomas -- Successful retention programs at two institutions / Faye D. Plascak-Craig ... [et al.].(cont.) Building comprehensive enrollment management systems. Understanding and designing information systems / Nick Vesper -- Case study : how information systems support enrollment management / Mariea T. Noblitt -- Enrollment management in action / Barry Abrams, Marsha Krotseng, Don Hossler -- Tailoring enrollment management to institutional needs : advice to campus leaders / John P. Bean, Don Hossler. 0aCollege attendancezUnited StatesxPlanning.2Local 0aUniversities and collegeszUnited StatesxAdministration.2Local 0aUniversities and collegeszUnited StatesxAdmission.2Local 0aCollege studentsxRecruitingzUnited States.10aBean, John P.d1946-2Local