The strategic management of college enrollments
Don Hossler, John P. Bean, and associates.
- 1st ed.
- San Francisco, Calif. Jossey-Bass 1990.
- xxii, 330 p. 24 cm.
- The Jossey-Bass higher education series .
Includes bibliographical references (p. 303-318) and index.
Enrollment management in academic settings. Principles and objectives / Don Hossler, John P. Bean -- Strategic planning and enrollment management / John P. Bean -- Organizational approaches / Don Hossler -- The marketing dimension of enrollment management. How students choose colleges / John M. Braxton -- Marketing in nonprofit organizations / Catherine R. Clark, Don Hossler -- Doing effective market research / John M. Braxton -- Applying marketing strategies in student recruitment / Thomas D. Abrahamson, Don Hossler -- Case studies of successful marketing in two institutions / Trudy H. Bers, Ernest W. Beals, Don Hossler -- Student retention in enrollment management. Why students leave : insights from research ; Using retention research in enrollment / John P. Bean -- Programs and activities for improved retention / Robert O. Thomas -- Successful retention programs at two institutions / Faye D. Plascak-Craig ... [et al.].(cont.) Building comprehensive enrollment management systems. Understanding and designing information systems / Nick Vesper -- Case study : how information systems support enrollment management / Mariea T. Noblitt -- Enrollment management in action / Barry Abrams, Marsha Krotseng, Don Hossler -- Tailoring enrollment management to institutional needs : advice to campus leaders / John P. Bean, Don Hossler.
1555422926 38.95
90040146 //r92
College attendance--Planning.--United States Universities and colleges--Administration.--United States Universities and colleges--Admission.--United States College students--Recruiting--United States.