Business policy and strategy concepts and readings Daniel J. McCarthy, Robert J. Minichiello, Joseph R. Curran. - 4th ed. - Homewood, Ill. R. D. Irwin 1987. - xii, 528 p. ill. 23 cm. - Irwin series in management and the behavioral sciences .

Includes bibliographical references.

0256036322

74031601 //r88


Strategic planning

HD31 / .B8545 1987

658.4/01