TY  - BOOK
AU  - Mason,Charlotte H.
AU  - Perreault,William D.
TI  - The marketing game
SN  - 0256060134
AV  - HF5415.135 .M39 1987
PY  - 1987///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - Decision making
KW  - Local
KW  - Product management
KW  - Computer programs
N1  - Includes index
ER  -