TY  - BOOK
AU  - Clancy,Kevin J.
TI  - Marketing myths that are killing business
SN  - 9701005198
AV  - HF5415 .C5278 1993 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Local
N1  - Includes index; Translation of: Marketing myths that are killing business; Business performance -- Marketing planning -- Marketing department organization -- Marketing decision making -- Marketing research -- Marketing climate -- New products -- Targeting -- Positioning -- Advertising -- Media planning and scheduling -- Promotion -- Public relations -- Pricing -- Sales force management -- Direct marketing -- Retailing -- Customer service -- Test marketing -- Measuring marketing performance
ER  -