01079nam a2200229Ia 4500 246444 BIBL 20160527185032.0 951003s1993 nyua 000 0 eng d 9701005198 (OCoLC)33232738 PUXA HF5415 .C5278 1993 Clancy, Kevin J. Local 73849 Marketing myths that are killing business Kevin J. Clancy New York McGraw-Hill c1993. 308 p. ill. Includes index. Translation of: Marketing myths that are killing business. Business performance -- Marketing planning -- Marketing department organization -- Marketing decision making -- Marketing research -- Marketing climate -- New products -- Targeting -- Positioning -- Advertising -- Media planning and scheduling -- Promotion -- Public relations -- Pricing -- Sales force management -- Direct marketing -- Retailing -- Customer service -- Test marketing -- Measuring marketing performance. Marketing Local 131165 177243 177243 0 0 lc 0 HF_5415_000000000000000__C5278_1993 0 mbl 73952 12 12 20 2016-05-27 484973 0 HF5415 .C5278 1993 50000001812808 2016-05-27 00:00:00 r:246444 6 0 0 0 658_800000000000000_C587M 0 421371 10 10 1 2020-03-06 0.00 0 658.8 C587m 80000002639667 2020-03-06 00:00:00 10.00 2020-03-06 6