Clancy, Kevin J. <br/><br/>
Marketing myths that are killing business 
Kevin J. Clancy 
 - New York  McGraw-Hill  c1993. 
 - 308 p.  ill. 
<br/><br/> Includes index.  Translation of: Marketing myths that are killing business. 
<br/><br/>Business performance -- Marketing planning -- Marketing department organization -- Marketing decision making -- Marketing research -- Marketing climate -- New products -- Targeting -- Positioning -- Advertising -- Media planning and scheduling -- Promotion -- Public relations -- Pricing -- Sales force management -- Direct marketing -- Retailing -- Customer service -- Test marketing -- Measuring marketing performance. 
<br/><br/><label>ISBN: </label>9701005198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 .C5278 1993