TY  - BOOK
AU  - Schreiber,Alfred L.
AU  - Lenson,Barry
TI  - Lifestyle and event marketing: building the new customer partnership
SN  - 0070561532 (acid-free, recycyled paper)
AV  - HD59.6.U6 S37 1994
U1  - 659 20
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Public relations
KW  - Corporations
KW  - United States
KW  - Local
KW  - Customer relations
KW  - Corporate sponsorship
KW  - Advocacy advertising
KW  - Issues management
N1  - Spine title: Lifestyle & event marketing; Includes bibliographical references (p. 249-258) and index
ER  -