Schreiber, Alfred L. <br/><br/>
Lifestyle and event marketing  building the new customer partnership 
Alfred L. Schreiber, with Barry Lenson. 
 - New York  McGraw-Hill  c1994. 
 - xvi, 263 p.  24 cm. 
<br/><br/> Spine title: Lifestyle & event marketing. 
<br/><br/>Includes bibliographical references (p. 249-258) and index. 
<br/><br/><label>ISBN: </label>0070561532 (acid-free, recycyled paper)  24.95 
<br/><br/><label>LCCN: </label>93040818  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Corporations--United States.<br/>Customer relations--United States.<br/>Corporate sponsorship--United States.<br/>Advocacy advertising--United States.<br/>Issues management--United States.
<br/><br/><label>LC Class. No.: </label>HD59.6.U6  / S37 1994 
<br/><br/><label>Dewey Class. No.: </label>659