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  <titleInfo>
    <nonSort>Los </nonSort>
    <title>significantes del consumo</title>
    <subTitle>semiología, medios masivos y publicidad</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Marafioti, Roberto.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ag</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Buenos Aires</placeTerm>
    </place>
    <publisher>Editorial Biblos</publisher>
    <dateIssued>1993</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>347 p. 20 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Roberto Marafioti.</note>
  <note>"Un ejemplo de análisis semiológico publicitario televisivo / Oscar Blanco. Reflexiones sobre políticas de comunicación / Hugo Cormick."</note>
  <note>Includes bibliographical references (p. 337-347).</note>
  <subject authority="lcsh">
    <topic>Mass media</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication Policy</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Culture</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Semiotics</topic>
  </subject>
  <classification authority="lcc">P91 .M333 1993</classification>
  <classification authority="ddc" edition="20">302.23 M298s</classification>
  <relatedItem type="constituent">
    <titleInfo>
      <title>Ejemplo de análisis semiológico publicitario televisivo</title>
    </titleInfo>
    <name type="personal">
      <namePart>Blanco, Oscar.</namePart>
    </name>
  </relatedItem>
  <relatedItem type="constituent">
    <titleInfo>
      <title>Reflexiones sobre políticas de comunicación</title>
    </titleInfo>
    <name type="personal">
      <namePart>Cormick, Hugo.</namePart>
    </name>
  </relatedItem>
  <identifier type="isbn">9509316334</identifier>
  <identifier type="lccn">94116784</identifier>
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    <recordChangeDate encoding="iso8601">20160527185010.0</recordChangeDate>
    <recordIdentifier source="BIBL">246183</recordIdentifier>
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