TY - BOOK AU - Stevens,Robert E. AU - Sherwood,Philip K. TI - Market opportunity analysis SN - 0669132284 (alk. paper) AV - HF5415.2 .S775 1987 U1 - 658.8/3 19 PY - 1987/// CY - Lexington, Mass. PB - Lexington Books KW - Marketing research KW - Local KW - Market surveys N1 - Includes index; Bibliography: p. [107]-113 ER -