Stevens, Robert E. <br/><br/>
Market opportunity analysis 
Robert E. Stevens, Philip K. Sherwood. 
 - Lexington, Mass.  Lexington Books  c1987. 
 - xv, 186 p.  ill. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. [107]-113. 
<br/><br/><label>ISBN: </label>0669132284 (alk. paper) 
<br/><br/><label>LCCN: </label>86010548  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Market surveys
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .S775 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8/3