Cravens, David W. <br/><br/>
Marketing decision making  concepts and strategy 
David W. Cravens, Gerald E. Hills, Robert B. Woodruff. 
 - Homewood, Ill.  R. D. Irwin  1976. 
 - xviii, 781 p.  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256017999 
<br/><br/><label>LCCN: </label>75035090 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision-making in marketing.<br/>Marketing<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.125  / .C7 1976 
<br/><br/><label>Dewey Class. No.: </label>658.8/02