@book{176363,
	author = {Holzschuher, Ludwig Harrlach},
	title = {Psicología de la publicidad},
	publisher = {Ediciones Rialp},
	year = {1966.},
	series = {La empresa y el hombre.},
	address = {Madrid},
	note = {Translation of : Psychologische Grundlagen der Werbung.}
}