theory, research, and practice Jacoby, Jacob. Craig, C. Samuel. New York University Institute of Retail Management. Association for Consumer Research U.S text bibliography conference publication mau Lexington, Mass Lexington Books c1984 1984 monographic eng

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xvi, 316 p. ill. edited by Jacob Jacoby, C. Samuel Craig. Papers presented at a conference, co-sponsored by the Institute for Retail Management and the Association for Consumer Research. Includes bibliographies. Selling Congresses HF5438.25 .P46 1984 658.8/5 0669076066 83048825 831118 20160527184752.0 244649