00966nam a2200253Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085050002500100082001600125245009500141260004600236300002200282490004400304500013300348504002900481650003200510700002600542700002900568710006500597710005000662244649BIBL20160527184752.0831118s1984    maua     b    10000 eng    a 83048825   a06690760660 aHF5438.25b.P46 19840 a658.8/521910aPersonal sellingbtheory, research, and practicecedited by Jacob Jacoby, C. Samuel Craig.0 aLexington, Mass.bLexington Bookscc1984.  axvi, 316 p.bill. 4aThe Advances in retailing series2Local  aPapers presented at a conference, co-sponsored by the Institute for Retail Management and the Association for Consumer Research.  aIncludes bibliographies. 0aSellingxCongresses.2Local10aJacoby, Jacob.2Local10aCraig, C. Samuel.2Local20aNew York University.bInstitute of Retail Management.2Local20aAssociation for Consumer Research U.S.2Local