Personal selling  theory, research, and practice 
edited by Jacob Jacoby, C. Samuel Craig. 
 - Lexington, Mass.  Lexington Books  c1984. 
 - xvi, 316 p.  ill. 
 - The Advances in retailing series .
<br/><br/> Papers presented at a conference, co-sponsored by the Institute for Retail Management and the Association for Consumer Research. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0669076066 
<br/><br/><label>LCCN: </label>83048825  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Congresses.
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .P46 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8/5