@book{176355,
	author = {Jacoby, Jacob. and New York University.},
	title = {Personal selling},
	publisher = {Lexington Books},
	year = {c1984.},
	series = {The Advances in retailing series},
	address = {Lexington, Mass.},
	note = {Papers presented at a conference, co-sponsored by the Institute for Retail Management and the Association for Consumer Research.}
}