TY  - BOOK
AU  - Cohen,William A.
TI  - Direct response marketing: an entrepreneurial approach
SN  - 047188684X
AV  - HF5415.122 .C63 1984
U1  - 658.8/4 19
PY  - 1984///
CY  - New York
PB  - Wiley
KW  - Direct marketing
KW  - Local
N1  - Includes indexes
ER  -