Cohen, William A. <br/><br/>
Direct response marketing  an entrepreneurial approach 
William A. Cohen. 
 - New York  Wiley  c1984. 
 - xiv, 496 p.  ill. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>047188684X 
<br/><br/><label>LCCN: </label>83019825  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .C63 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8/4