Perceived quality how consumers view stores and merchandise edited by Jacob Jacoby, Jerry C. Olson. - Lexington, Mass. Lexington Books c1985. - xiv, 313 p. ill. - The Advances in retailing series .

Includes bibliographies and index.

0669082724 (alk. paper)

83049531 //r86


Consumers' preferences--Addresses, essays, lectures.
Selectivity Psychology--Addresses, essays, lectures.
Quality of products--Addresses, essays, lectures.

HF5415.2 / .P455 1985

658.8/343