New products, new profits company experiences in new product planning Contributors: B. W. Badenoch and others Elizabeth Marting, editor. - New York AMACOM c1964 - 303 p. LCCN: 64012772 Subjects--Topical Terms: New productsIndustrial management LC Class. No.: HD69 .N4 / A55 1964 Dewey Class. No.: 658.83