TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: basic concepts and decisions
SN  - 0395357098
AV  - HF5415 .P658 1985
U1  - 658.8 19
PY  - 1985///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and indexes
ER  -