Pride, William M. <br/><br/>
Marketing  basic concepts and decisions 
William M. Pride, O.C. Ferrell. 
 - 4th ed. 
 - Boston  Houghton Mifflin  c1985. 
 - xxix, 752 p.  ill. (some col.) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0395357098 
<br/><br/><label>LCCN: </label>83083389  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8