Bursk, Edward Collins Modern marketing strategy Edited by Edward C. Bursk and John F. Chapman. - New York Mentor Executive Library Books 1965 - xix, 360 p. ill. - The Business administrator . Bibliographical footnotes. LCCN: 64016061 Subjects--Topical Terms: Marketing--Addresses, essays, lectures. LC Class. No.: HF5415 / .B774 1965 Dewey Class. No.: 658.8082