00721nam a2200229Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085050002300100082001400123100003000137245009500167250001200262260005000274300002100324504005300345650002100398700003900419700003300458244557BIBL20160527184747.0840713s1985    njua     b    00110 eng    a 84015962   a01334143960 aHF5415b.C793 19850 a658.821910aCundiff, Edward W.2Local10aFundamentals of modern marketingcEdward W. Cundiff, Richard R. Still, Norman A.P. Govoni.  a4th ed.0 aEnglewood Cliffs, N.J.bPrentice-Hallcc1985.  axi, 482 p.bill.  aIncludes bibliographical references and indexes. 0aMarketing2Local10aStill, Richard Ralphd1921-2Local10aGovoni, Norman A. P.,2Local