Hartley, Robert F. <br/><br/>
Marketing mistakes 
Robert F. Hartley. 
 - 5th ed. 
 - New York  Wiley  c1992. 
 - x, 352 p.  ill. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471548367 
<br/><br/><label>LCCN: </label>buc93000200  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .H37 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8/00973