TY  - BOOK
AU  - Mazur,Laura
AU  - Hogg,Annik
TI  - Los retos del marketing
SN  - 0201621894
U1  - 658.8 20
PY  - 1994///
CY  - Wilmington, Delaware
PB  - Addison-Wesley Iberoamericana
KW  - Marketing
KW  - Management
KW  - Local
KW  - Europe
N1  - Translation of: The marketing challenge
ER  -