TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Las 22 leyes inmutables del marketing: viólelas a su propio riesgo
SN  - 9701004035
PY  - 1993///
CY  - México
PB  - McGraw-Hill
KW  - Marketing
KW  - Local
N1  - Translation of: The immutable laws of marketing; Includes index
ER  -