Kotler, Philip, <br/><br/>
Marketing essentials 
Philip Kotler. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1984. 
 - xix, 556 p.  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>LCCN: </label>83019235  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K63114 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8