TY  - BOOK
AU  - Kleppner,Otto
AU  - Russell,Thomas
AU  - Verrill,Glenn
TI  - Manual de publicidad Otto Kleppner's
SN  - 9688801631
AV  - HF5823 .K45 1986
U1  - 659.1 19
PY  - 1988///
CY  - México
PB  - Prentice-Hall Hispanoamericana
KW  - Advertising
KW  - LEMB
N1  - Translation of : Otto Kleppner's advertising procedure; Includes index
ER  -