00825nam a2200253Ia 4500001000700000003000500007005001700012008004100029010002000070020001500090041001300105050002200118082001400140100002600154245012100180250001100301260005300312300004300365500006000408500002000468650002200488700003400510700002700544237386BIBL20160527183728.0850617s1988    mx a     e   000110 spa    a 85012374 //r88  a96888016310 aspaheng0 aHF5823b.K45 19860 a659.12191 aKleppner, Otto2Local10aManual de publicidad Otto Kleppner'scThomas Russell, Glenn Verrill ; traducción por Jose Manuel Salazar Palacios.  a9a ed.0 aMéxicobPrentice-Hall Hispanoamericanacc1988.  axvii, 3 v. (706 p.)bill. (some col.).  aTranslation of : Otto Kleppner's advertising procedure.  aIncludes index. 0aAdvertising2LEMB10aRussell, Thomasd1941-2Local10aVerrill, Glenn.2Local