@book{173925,
	author = {Kleppner, Otto and Russell, Thomas},
	title = {Manual de publicidad Otto Kleppner's},
	publisher = {Prentice-Hall Hispanoamericana},
	year = {c1988.},
	address = {México},
	edition = {9a ed.},
	note = {Translation of : Otto Kleppner's advertising procedure.}
}