@book{173669,
	author = {Joannis, Henri.},
	title = {Del estudio de motivacion a la creacion publicitaria y a la promoción de ventas},
	publisher = {Editorial Paraninfo},
	year = {1969},
	address = {Madrid},
	note = {Translation of : De l'etude de motivation a la creation publicitare et a la promotion des ventes.}
}