TY  - BOOK
AU  - 
TI  - La semiÃ³tica de la publicidad
SN  - 8474423163
PY  - 1982///
CY  - Barcelona, EspaÃ±a
PB  - Mitre
KW  - Semiotics
KW  - Local
KW  - Public relations
KW  - Publicity
KW  - Communication
KW  - Rhetoric
KW  - Discourse analysis
KW  - Advertising
KW  - LEMB
N1  - Bibliography : p. 187-204
ER  -