00757nam a2200241Ia 4500 234532 BIBL 20160527183550.0 841206s1982 sp a b 000 0 spa 8474423163 Pérez Tornero, José M. cn Local 149609 La semiótica de la publicidad J.M. Pérez Tornero. Barcelona, España Mitre c1982. 204 p. ill. Bibliography : p. 187-204. Semiotics Local 167928 Public relations Local 154934 Publicity Local 155241 Communication Local 78707 Rhetoric Local 159126 Discourse analysis Local 87319 Advertising LEMB 47734 173577 173577 0 0 0 401_410000000000000_P438S 0 evl 29702 10 10 1 2016-05-27 141334 0 401.41 P438s 80000000698905 2016-05-27 00:00:00 r:234532 z:NCC:D 6