TY  - BOOK
AU  - Bertran, Josep
TI  - Marketing internacional avanzado
T2  - Serie McGraw Hill de management
SN  - 8448110749
AV  - HF1416 .B467 1997
PY  - 1997///
CY  - Madrid
PB  - McGraw-Hill
KW  - International trade
KW  - Local
KW  - Commerce
KW  - Marketing
N1  - Includes bibliographical references (p. 264-265)
ER  -