TY - BOOK AU - Cafferky,Michael E. TI - Cómo lograr que tus clientes te promuevan SN - 9688605301 PY - 1998/// CY - México,D.F. PB - Editorial Pax México KW - Marketing KW - Local KW - Customer services KW - Consumer satisfaction KW - Word-of-mouth advertising N1 - Translation of: Let your customers do the talking ER -