TY  - BOOK
AU  - 
AU  - 
AU  - 
TI  - IntroducciÃ³n al marketing
SN  - 8448118464
PY  - 1994///
CY  - Madrid
PB  - McGraw-Hill Interamericana de EspaÃ±a
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references (p. 169) and index
ER  -