TY  - BOOK
AU  - Johnson,Eugene M.
AU  - Kurtz,David l.
AU  - Scheuing,Eberhard E.
TI  - Gerencia de ventas: conceptos, prácticas y casos
SN  - 9586004511 (Obra completa)
AV  - HF5438.4 .J62 1994
U1  - 658.8/1 20
PY  - 1996///
CY  - Santafé de Bogotá, Colombia
PB  - McGraw-Hill Interamericana, S.A.
KW  - Sales management
KW  - Local
KW  - Marketing
N1  - Translation of: Sales management : concepts, practices, and cases; Includes bibliographical references (p. 518-547) and index
ER  -