Gerencia de ventas
conceptos, prácticas y casos
Johnson, Eugene M.
creator
Kurtz, David l.
Scheuing, Eberhard E. (Eberhard Eugen)
1939-
text
bibliography
ck
Santafé de Bogotá, Colombia
McGraw-Hill Interamericana, S.A.
1996
monographic
spa
4 v. ill. 24 cm.
Eugene M. Johnson ; traducción: Cecilia Avila de Barón.
Translation of: Sales management : concepts, practices, and cases.
Includes bibliographical references (p. 518-547) and index.
Sales management
Marketing
HF5438.4 .J62 1994
658.8/1
9586004511 (Obra completa)
DLC
930813
20160527202231.0
232091