Johnson, Eugene M. <br/><br/>
Gerencia de ventas  conceptos, prácticas y casos 
Eugene M. Johnson ; traducción: Cecilia Avila de Barón. 
 - Santafé de Bogotá, Colombia  McGraw-Hill Interamericana, S.A.  1996. 
 - 4 v.  ill.  24 cm. 
<br/><br/> Translation of: Sales management : concepts, practices, and cases. 
<br/><br/>Includes bibliographical references (p. 518-547) and index. 
<br/><br/><label>ISBN: </label>9586004511 (Obra completa) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5438.4  / .J62 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8/1