<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Gestión de la imagen corporativa</title>
    <subTitle>creación y transmisión de la identidad de la empresa</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Tejada Palacios, Luis.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ck</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Colombia</placeTerm>
    </place>
    <publisher>Editorial Norma</publisher>
    <dateIssued>c1987</dateIssued>
    <dateIssued encoding="marc">1987</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiv, 204 p. ill.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Luis Tejada Palacios.</note>
  <subject authority="lcsh">
    <topic>Corporate image</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations</topic>
    <topic>Corporations</topic>
  </subject>
  <identifier type="isbn">9580403473</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">PBR</recordContentSource>
    <recordCreationDate encoding="marc">900912</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527201404.0</recordChangeDate>
    <recordIdentifier source="BIBL">226372</recordIdentifier>
  </recordInfo>
</mods>
