Hess, John M.
International marketing
John M. Hess, Philip R. Cateora.
- Homewood, Ill. R. D. Irwin c1967.
- xiii, 670 p. ill. 23 cm.
Includes indexes.
Bibliography : p. 641-651.
66025589
Export Marketing
International business enterprises
HF1009.5 / .C35 1967
658.848 / H586i