TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Publicidad
SN  - 9687529598
AV  - HF5821 .O34 1998
PY  - 1999///
CY  - México, DF
PB  - International Thomson Editores
KW  - Advertising
KW  - LEMB
N1  - Translation of: Advertising; Includes index
ER  -