O'Guinn, Thomas C. <br/><br/>
Publicidad 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción, Adolfo Deras Quiñones. 
 - México, DF  International Thomson Editores  1999. 
 - xlv, [2], 623 p.  ill.  29 cm. 
<br/><br/> Translation of: Advertising.  Includes index. 
<br/><br/><label>ISBN: </label>9687529598 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / .O34 1998