TY  - BOOK
AU  - Honebein, Peter
TI  - Strategies for effective customer education
SN  - 0844235822
AV  - TX335 .H53 1997
PY  - 1997///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Consumer education
KW  - Local
KW  - Customer relations
N1  - "American Marketing Association."; Includes bibliographical references (p. 175-180) and index
ER  -