Honebein, Peter
Strategies for effective customer education
Peter Honebein.
- Lincolnwood, Ill., USA NTC Business Books c1997.
- xv, 191 p. ill. 24 cm.
"American Marketing Association."
Includes bibliographical references (p. 175-180) and index.
0844235822
Consumer education
Customer relations
TX335 / .H53 1997