TY  - BOOK
AU  - Trout,Jack
AU  - Rivkin,Steve
AU  - Ries,Al
TI  - The new positioning: the latest on the world's #1 business strategy
SN  - 0070653283
AV  - HF5827.2 .T76 1996
U1  - 659.1/11 20
PY  - 1997///
CY  - New York
PB  - McGraw-Hill
KW  - Positioning Advertising
KW  - Local
N1  - Includes index
ER  -