Trout, Jack. <br/><br/>
The new positioning  the latest on the world's #1 business strategy 
Jack Trout with Steve Rivkin. 
 - New York  McGraw-Hill  1997. 
 - 190 p.  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070653283 
<br/><br/><label>LCCN: </label>95022196 //r95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning Advertising.
<br/><br/><label>LC Class. No.: </label>HF5827.2  / .T76 1996 
<br/><br/><label>Dewey Class. No.: </label>659.1/11